18 Myths and Truths About Millennials as Revealed by 7 Google Searches

With more than 3 billion searches each day, Google has become a global hub to see what's top of mind for humanity. Type a query into the search bar and the Autocomplete feature displays the top searches related to your search that other people are also searching. So it’s no surprise that the world's true feelings about Millennials are revealed when Google searching for them in the Autocomplete section. But which are myth and which are true? (Note: All seven of these searches were done on a desktop using a Chrome incognito window so the user’s past searches wouldn’t skew the results.)

Google “millennials are …”

And the results:
  • millennials are lazy
  • millennials are the worst
  • millennials are stupid

1. Millennials are lazy.

According to this 2017 study by Alamo Rent a Car Family Vacation Survey, more than one-third of Millennials worked every day of their vacations. Why? Thirty-four percent of Millennials said it “feels good to know they’re needed,” and another 23 percent “wanted to impress their boss.”

2. Millennials are the worst.

"The children now love luxury; they have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise." Is this statement describing why the Millennial generation is the worst, or is it a quote from Socrates, the father of western philosophy? If you said Socrates, you’re right — it seems that each new generation gets labeled "the worst."

3. Millennials are stupid.

Definitely a myth. In fact, Millennials are on track to be the most educated generation of all time when compared to previous generations.

Google “millennials won't …”

  • millennials won't buy houses
  • millennials won't marry
  • millennials won't retire
  • millennials won't grow up

4-7. Millennials won't buy houses, marry, retire, or grow up. True.

According to Pew Research, Millennials have a record low participation in the housing market compared to previous generations. The median first-marriage age for women is 27; for men, it’s 29, up from 20 for women and 23 for men in 1960. And, yes, it's no secret that the Millennial generation will struggle to retire: 79% of Millennials are struggling to understand the overwhelming choices for retirement planning.
Delayed marrying, home-buying, and retirement planning have, in turn, delayed the process of Millennials having children — which, by the way, has also been delayed.

Google “millennials want …”

  • millennials want experiences
  • millennials want to change the world
  • millennials want meaningful work
  • 8. Millennials want experiences. True.

    78% of Millennials choose to spend money on experiences or events over buying something desirable. They’ve grown up with the world's knowledge at their fingertips. They're interested in unique experiences they can't get from a Google search

    9. Millennials want to change the world. True.

    Eighty-four percent of Millennials say making a difference in the world is more important than professional recognition. The Millennial generation shares a common quest to "change the world" through the work they produce and through the brands they buy from, such as Millennial-favorite Warby Parker and their one-for-one movement.

    10. Millennials want meaningful work. True.

    Inc.com columnist J.T. O'Donnell, founder and CEO of CareerHMO.com, where the average worker age is 25, agrees: "Millennials want to do meaningful work all the time." According to the 2014 Millennial Impact Report, 55 percent of Millennials are influenced to accept a job offer at a company if the company is involved with a meaningful cause.

    Google “millennials need …”

    • millennials need to grow up
    • millennials need praise
    • millennials needs in the workplace

    11. Millennials need to grow up. Myth.

    Millennials are delaying adulthood, but they don't necessarily "need" to grow up. Liz Wiseman, author of Rookie Smarts: Why Learning Beats Knowing in the New Game of Work, believes that Millennials’ rookie mindsets can trump veterans in today's ever-changing workplace.

    12. Millennials need praise. Half true.

    Forty-one percent of Millennials prefer to be rewarded or recognized for their work at least monthly, if not more frequently, whereas only 30 percent of non-Millennials want that much frequency. Millennials grew up in an on-demand world and are used to a loop of constant information, which has created a desire from Millennials for more frequent, constructive feedback, not just fluffy praise and platitudes.

    13. Millennials needs in the workplace. A good idea.

    Searching to better understand what Millennials need to be successful the workplace is a powerful investment for this generation of workers. In fact, by 2025, Millennials will be 75 percent of the global workforce, bringing with them new and innovative ways of working and career expectations.

    Google “millennials hate …”

    • millennials hate cars
    • millennials hate advertising
    • millennials Baby Boomers

    14. Millennials hate cars. True.

    According to the AAA Foundation for Traffic Safety, the number of cars bought by Millennials in the U.S. dropped about 30 percent from 2007 to 2011. Car-sharing services such as Uber and Lyft, as well as alternative transport such as electric scooter upstarts Lime and Bird, will continue to fuel the Millennial no-car trend.

    15. Millennials hate advertising. True.

    Millennials have grown up bombarded by ads: billboards, commercials, banner ads, etc. They hate feeling marketed to and have a well-developed ability to tune out irrelevant ad noise. Instead, Millennials are persuaded by their peers. Ninety-five percent of Millennials say they turn to a trusted friend or group of friends as a credible source of information on what to buy.

    16. Millennials hate Baby Boomers. Myth.

    Seventy-five percent of Millennials want a mentor — and want to be mentored. Believe it or not, they're interested in absorbing the wisdom of previous generations, the “tricks of the trade” that they can't get from a Google search. What drives Millennials crazy is when Baby Boomers aren't willing to change and grow alongside them.

    Google “millennials love …”

    • millennials love experiences
    • millennials Bernie Sanders

    17. Millennials love experiences. True.

    Fifty-five percent of Millennials say they're spending more on events than ever before. For this generation, it’s not about the stuff you can carry — it’s about what you can’t take with you that matters more to this generation.

    18. Millennials love Bernie Sanders. True.

    During the run-up to the 2016 Presidential elections, Bernie Sanders captured the support of 54 percent of those under the age of 30.

    Humanity has always looked to its youth for innovation and hope. This Autocomplete proves that sentiment is still alive today. Despite the perceived setbacks and shortcomings of this generation, Millennials just want to change the world and save us all.

    Five Reasons Millennials Aren't Answering Your Phone Call

    Texting has overtaken phone calls as the most popular mobile function on our mobile devices, across all generations, according to mobile research agency Reality Mine. And Millennial women use texting/SMS three times more often than calling. That’s a lot of people using texting to communicate.

    Phone calls have taken a backseat to texting ever since 2009, when the amount of text and e-mail messages, streaming video, music and other services on mobile devices surpassed the amount of cell phone calls made. And you can thank Millennials for leading the way: the virtual keyboard, multi-touch interface, predictive text technology — and the saving grace of the entire Millennial generation, automatic spell check — added up to instant Nirvana.

    So if texting has become the standard, why do managers still get frustrated when their Millennial workforce doesn’t answer their phone?

    Because it's unproductive. More specifically, a phone call is:

    • Distracting. A phone call can sever focus, disrupt workflow, and draw people away from important projects and crucial timelines. A quick text to your employees lets them respond at a convenient time between projects.

    • Presumptuous. Phone calls presume that the person picking up on the receiving end should drop everything and adhere to your agenda. Texting (and email) is passive communication that doesn't need real-life interaction.

    • Inefficient. Phone calls take up valuable time, and callers often meander until they land on why they called in the first place. Texting forces you to edit your thoughts into a clear, actionable message and creates a written record that can be referred back to endlessly so you get (and send) only essential information.

    • Ineffective. Missed calls result in phone tag, a supremely unnecessary game in an age of instantaneous communication alternatives. If a picture is worth a thousand words, is an emoji worth 500? Texting is quick, effective and efficient. In fact, 90% of all text messages are read within 3 minutes.

    • Time-consuming. The time costs of a "quick 5-minute call" can actually exceed 15-20 minutes including salutations, pleasantries, small talk, goodbyes, and the time it takes to refocus on the original task post-call. Some experts say it can take as much as 23 minutes to refocus on a task after a phone call. Texting limits unnecessary salutations and the exchange of irrelevant information, and the time cost of a text can be as low as a few seconds.

    So, are phone calls still valuable? Of course, especially because voice, tone, or importance can’t be conveyed with the same power and urgency. So save those phone calls and elevate the productivity of your Millennial workforce by upping your texting game. You’ll be glad you did.

    Here’s How to Manage Your Millennial Employees — Brilliantly

    The 21st century workplace demands a new set of management skills.

    In the not-so-distant past, work was confined to a building. Work was executed at a desk bound to a physical location.

    If you asked someone who was in their car and on the road between 7 a.m. and 9 a.m. where they were going, the most likely response was probably “work.” Work once was a specific location.

    But now work is changing, and the shift from a fixed workplace to a more mobile one has redefined where and how we work. Work has shifted from a place to a space.

    According to this fascinating study by Adobe, 87 percent of respondents said they check their work email at home. The study found Millennials are more likely to check work email outside of normal work hours, with 70 percent checking email while in bed. And now mobile represents 49 percent of all email opens.

    More and more, we are squeezing work into the cracks of life: waiting in line for coffee, on our way to a meeting, even while on vacation.

    Since our mobile life lets us work anywhere and anytime, it has become insufficient to manage people based on time spent in the office or at the desk. Instead, today's managers must manage the results of an employee’s work on a task or project.

    Millennials don't view work as bound by time or space. In fact, 69 percent of Millennials believe office attendance is unnecessary on a regular basis. Previous generations have defined company loyalty by tenure — how much time was physically spent at the office — but Millennials define company loyalty by impact: how meaningful was their impact?

    Recently a manager of a remote team explained his shift from input to output management and had recently hired his first Millennial employee. The team would routinely log in at 9:00 am to start their work day, but the manager noticed the new Millennial employee consistently starting his day at noon. Frustration began mounting.

    Was the new employee just lazy? Nope. Upon confronting the employee about his work hours, he learned the employee was working well beyond the conventional 5:00 pm end-of-day time, and was sometimes working as late as 2:00 am.

    The manager had never considered alternate work hours and decided to allow the Millennial employee to work wherever and whenever that would enable him to produce his best work. The manager made the crucial shift from managing inputs (time logged in) to managing outputs (quality of work).

    This manager isn’t alone. In fact, 72 percent of global businesses report that increased productivity is a direct result of flexible working practices.

    So if you’re a manager ready to make the shift from managing time spent in seats to managing quality, here are a few tips.

    • Clearly communicate the desired output and provide real examples whenever possible.

    • Consistently communicate and set expectations of timeframes for deliverables.

    • Frequently deliver relevant feedback via collaborative technologies, such as Slack.

    • If necessary, schedule a recurring time where your team can collaborate in real-time (online or offline).

    The modern workforce has shifted. So should your leadership.


    Why It’s Important to Learn, Unlearn and Relearn in Today’s Fast Times

    We all need a jolt to continue innovating.

    Let’s start with some statistics.

    And every minute,

    • Google conducts 3,877,140 searches
    • Uber users take 1,389 rides
    • Amazon ships 1,111 packages
    • YouTube users watch 4,333,560 videos
    • Netflix streams 97,222 videos

    It’s an understatement to say that today’s world is moving fast. New York Times columnist and Pulitzer Prize-winning author, Thomas Friedman, wrote about how the world has become a level playing field in his book, The World Is Flat: A Brief History of the Twenty-First Century.

    In it, Friedman described the perpetual shift required for countries, companies, and individuals to remain constantly competitive in an ever-growing global market where historical and geographical divisions are becoming increasingly irrelevant. Yet, unbelievably, Friedman wrote the book before Uber, Amazon, Facebook, and Twitter ever existed.

    Today’s entrepreneurs and their employees are faced with a new requirement in today's constantly changing and evolving business world: the ability to learn, unlearn, and relearn — fast! In honor of that, we hope these quotes give you a moment to breathe but also inspire you to move faster.

    1. Every industry is primed for disruption. —Gary Vaynerchuk, CEO VaynerMedia
    2. Move fast and break things. Unless you are breaking stuff, you are not moving fast enough. —Mark Zuckerberg, founder and CEO Facebook
    3. Embrace what you don't know, because what you don't know can become your greatest asset.  —Sara Blakely, founder SPANX
    4. Failure is an option here. If things are not failing, you are not innovating enough. —Elon Musk, CEO Tesla and SpaceX
    5. We cannot change what we are not aware of, and once we are aware, we cannot help but change. —Sheryl Sandberg, author and COO Facebook
    6. Change before you have to. —Jack Welch, CEO General Electric
    7. Go invent tomorrow rather than worrying about what happened yesterday. —Steve Jobs, co-founder, CEO, Chairman Apple Inc.
    8. Anyone who isn't embarrassed by who they were last year probably isn't learning enough. —Alain de Botton, author and television presenter
    9. There's lots of bad reasons to start a company. But there's only one good, legitimate reason...to change the world. —Phil Libin, CEO Evernote
    10. The fastest way to change yourself is to hang out with people who are already the way you want to be. —Reid Hoffman, co-founder LinkedIn
    11. The ability to learn is the most important quality a leader can have. —Sheryl Sandberg, author and COO Facebook
    12. I see life almost like one long university education that I never had. Every day I'm learning something new. —Richard Branson, founder Virgin Group
    13. It's very important to have a feedback loop where you're constantly thinking about what you've done and how you could be doing it better. —Elon Musk, CEO Tesla and SpaceX
    14. The only way you survive is you continuously transform into something else. —Ginni Rometty, CEO IBM
    15. People think innovation is just having a good idea but a lot of it is just moving quickly and trying a lot of things. —Mark Zuckerberg, founder and CEO Facebook
    16. The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. —Alvin Toffler, writer and futurist
    17. If we don't change, we don't grow. If we don't grow, we aren't really living. —Gail Sheehy, American author and journalist
    18. When you're finished changing, you're finished. —Benjamin Franklin<

    Why Are Millennials So Distracted in Your Meetings?

    Phones aren't to blame for distracted employees in meetings.
    Stagnant and poor communication is the problem.

    Millennials continue to get razzed for having their heads always buried in their phones. If you’re managing a Millennial, you can probably understand how frustrating it can be during the middle of a meeting. Those finger flicks and swipes can make the blood boil of even the most patient and zen-like manager.

    If your answer is to disable the wireless signal or create a no-phone zone, then you’re asking the wrong question. Instead, ask yourself this: "How can I create a more engaging environment?"

    You can't control the attention of Millennials. Even if you somehow manage to convince them to power down their devices, you won’t win their attention. Instead, you'll earn their resentment and you’ll likely gain a reputation as an irrelevant and outdated has-been.

    However, you can control the message and the delivery of that message. The secret to engaging Millennials in meetings is crafting captivating content.

    Think about it: You’re basically competing with hundreds of Slack conversations, emails, endless status updates, the 24/7 news cycle, and the prospect of beating their high score in the latest online game … all in the palms of their hands.

    Your content needs to be more gripping than the latest trending hashtag or Instagram Story. It has to be more interesting than a Sports Center replay or Internet meme.

    And guess what? It’s not just a Millennial thing. There's more competing for our attention than ever before. It takes very intentional communication to cut through the noise. It's a battle for people's attention, and the battle starts in the preparation and extends through the delivery. Having an audience turn off their phones is the lazy way out.

    If you’ve come to the conclusion that attention can no longer be expected, you’re right. It has to be earned and as their manager, you have to take responsibility for getting and keeping the attention of your Millennial workers. So prepare meticulously and deliver with passion and brevity.

    Here’s a few more ways you can engage your mobile-dependent Millennial workforce:

    1. Tell a story. Stories remain timeless as a way to captivate any audience.
    2. Ask questions. What's 12 minus 5? I bet you just answered that question in your head before continuing to read. Questions are inherently engaging.
    3. Use images. Humans think in images. Take note from the success of Instagram and supplement your message with imagery that supports your message.
    4. Be shocking. Don’t be afraid to be unexpected and surprising. It will attract the attention of even the most mobile phone-addicted. Just be prepared to be tweeted about later.
    5. Simplify. Strip down your message to just the barest essentials and simplify the logistics by cutting the time of every meeting you have moving forward in half. Save questions for the end.
    6. Co-create. Prior to the meeting, ask attendees to help create or shape the content for a more productive meeting.
    7. Draw in digitally. Pull engagement through mobile devices. A poll can easily be created in many online forums and can offer anonymity, which also increases engagement incertain cases.

    And when there’s no other choice or you’ve simply run out of options and you decide that phones must be shut off, then you owe a clear and compelling explanation as to why they cannot be used.

    The Millennial generation worker of today demands transformative communications. Relying on what has worked in the past just doesn’t cut it anymore. Make today's tech your motivation to become a better leader and a better communicator. You’ll be glad you did.

    Millennials Top Brands, Apps, Websites and More

    Technology and the internet have created new behaviors and inspired new values that have never before existed, especially for the Millennial generation, which grew up in a high-tech and hyper-connected world. The flood of Millennials into the marketplace has left many leaders, marketers, and organizations scrambling to better understand today's largest generation. But it’s not that hard, it’s just different. So here’s some much-needed context around this emerging generation so you can get your head in the game.

    Top Brands for Millennials:

    Ad agency Moosylvania analyzed 15,000 responses from Millennials — age 17 to 37 — on their favorite brands. Any of them look familiar?

    1. Apple
    2. Nike
    3. Samsung
    4. Target
    5. Amazon

    According to Moosylvania COO Norty Cohen, "It's all about what you do for them, and making them look good is a key."

    Top Cities for Millennials:

    Where is this group moving to, and why? There’s some pretty important factors, according to MarketWatch.com: These cities all have job growth that is projected to be above average; food, rent, and other necessities are relatively affordable; there are high concentrations of grocery stores, pharmacies, laundromats, and other amenities; and these cities offer plenty of fun bars, restaurants, and leisure activities.

    1. Seattle
    2. Columbus
    3. SC Sacramento
    4. Minneapolis
    5. Jacksonville, FL

    And if you look at the next five cities for Millennial growth, Virginia is listed twice. Seems that Virginia isn’t just for lovers, it’s also for Millennials.

    Top Jobs for Millennials:

    US News and World Report sent a survey asking 1,000 people in the Millennial age range to rank their top job traits. The results make sense to careers experts, who have observed that, in the workplace, Millennials crave a good income, flexibility, learning opportunities, teamwork and projects that contribute to the greater good. Here’s the top five jobs that Millennials are flocking to that seem to share many of those traits.

    1. Web Developer
    2. Dental Hygienist
    3. Software Developer
    4. Computer Systems Analyst
    5. Mechanical Engineer

    Says career coach Jenn DeWall, who works with Millennials, "In these careers, you have that opportunity to really become an expert in a less siloed way."

    Top Millennial Employers:

    When Ypulse, a a youth marketing and Millennial research firm, posed the question “Who do you want to work for?” Millennials responded in droves. Here’s their top 5.

    1. Google
    2. Apple
    3. Amazon
    4. Microsoft
    5. Disney

    Turns out, Millennials want to work for the companies that rule their lives and whose products they use the most.

    Top Millennial Websites:

    According to Millennial consumer and marketing trends website Millennial Marketing, these are the most-visited and popular Millennial websites — for now.

    1. YouTube
    2. Spotify
    3. BuzzFeed
    4. Elite Daily
    5. Amazon

    Top Millennial Apps:

    ComScore, a leading internet technology company that measures what people do as they navigate the digital world, recently released "The 2017 U.S. Mobile App Report," which revealed the apps with the highest concentration of Millennials.

    1. Facebook
    2. YouTube
    3. Facebook Messenger
    4. Google (Search and Maps, tied)
    5. Instagram

    Social media for the win.

    Top Millennial Athletes:

    While the Millennial generation is watching sports differently, they are still watching sports — and they definitely have some favorites. Ypulse, a leading authority on Millennials, breaks it down:

    1. Stephen Curry, 27, Golden State Warriors, NBA
    2. J.J. Watt, 26, Houston Texans, NFL
    3. Mike Trout, 24, L.A. Angels, MLB
    4. Alex Morgan, 26, U.S. Women’s National Team, Soccer
    5. Cam Newton, 26, Carolina Panthers, NFL

    Seriously. Who doesn’t love Steph Curry?

    Top Millennial Purchases:

    According to a new report from Charles Schwab, Millennials spend more than other generations on comforts and conveniences like taxis, pricey coffee and dining out. Here’s the round-up.

    1. Taxis and Ubers
    2. Coffee drinks that cost more than $4
    3. The latest electronic gadget
    4. Clothes
    5. Eating out

    Be sure and check out the report.

    Top Millennial Celebrities:

    Ypulse surveyed Millennials to find out their favorite celebrities. The results are:

    1. Rihanna
    2. Justin Bieber
    3. Lady Gaga
    4. Katy Perry
    5. Shakira

    A very close 6th place?  Taylor Swift.