These are the skills colleges and employers should focus on in
order to close the growing skills gap for Generation Z.
Today’s expanding skills gap is threatening the long-term prosperity of many (if not all) organizations.
The labor pool shrinking, technology forcing reskilling, and global competition heating up are all contributing to the widening of today’s skills gap.
Leaders have identified the skills shortage as a top concern that needs to be addressed. In fact, 75 percent of human resource professionals who have recruiting difficulty say there is a shortage of skills in candidates for job openings.
Only 42 percent of employers believe new Gen Z graduates are adequately prepared for the workforce, especially with social and emotional skills. Additionally, more than a third of human resources leaders agree colleges are most responsible for getting an employee work ready.
The tension between teaching to a test so students score high enough to get funding and preparing students to be career and life ready is the unfortunate dilemma education is faced with today. The ultimate job should be for career readiness, but the immediate job of test scores is getting in the way.
This is partially why higher education is overdue for a shake up and organizations like TopRock.org, where students can use their smartphone to earn a bachelor’s degree in as little as 7 months, are going to be the future.
More than 40 percent of companies have not collaborated with colleges to make the curriculum more responsive to workplace needs and, as a result, almost a third of colleges do not have a pipeline of talent with the right skills to fill employers’ current and future roles.
Nearly half of employers attribute job openings going unfilled to a lack of qualified candidates. Yet, 74 percent of companies are only investing $500 per employee on training and development between upskilling and reskilling. (Upskilling is learning new competencies to stay in a current role, due to the change in skills required, or adding certain competencies for career progression. Reskilling is learning new sets of competencies to transition to a completely new role.)
The bottom line is, colleges aren’t preparing Gen Z for jobs and companies aren’t investing enough in training Gen Z.
LinkedIn recently determined “the hard and soft skills companies need most” by looking at skills that are in high demand relative to their supply. Demand was measured by identifying the skills listed on the LinkedIn profiles of people who are getting hired at the highest rates.
The below highlights the skills colleges should focus on and employers should hire and/or train for.
The Most In-Demand Soft Skills
“Soft skills” are personality traits and behaviors.
1. Creativity:
While robots are great at optimizing old ideas, organizations most need creative employees who can conceive the solutions of tomorrow with relevancy and novelty.
2. Persuasion:
Having a great product, a great platform or a great concept is one thing, but the key is persuading people to buy into it.
3. Collaboration:
As projects grow increasingly more complex and global in the age of AI, effective collaboration only grows more important.
4. Adaptability:
An adaptable mind is an essential tool for navigating today’s ever-changing world, as yesterday’s solutions won’t solve tomorrow’s problems.
5. Time Management:
A timeless skill, mastering time management is career enhancing and highly useful in today’s distraction-filled world.
The Most In-Demand Hard Skills
“Hard skills” concern one’s ability to do a specific task.
1. Cloud Computing:
As the world rushes toward the cloud, companies are desperately searching for engineers who have the skills to accommodate this demand.
2. Artificial Intelligence:
The age of AI is here and growing fast.
3. Analytical Reasoning:
As they collect more data than ever before, companies are hungry for professionals who can make smart decisions based
off of it.
4. People Management:
The world has changed from a “command-and-control” model toward leaders who can coach and empower, a difficult skill set few professionals possess.
5. UX Design:
UX design is the key to making a digital world work for humans.
6. Mobile Application Development:
A skill that’s been in demand for several years as companies continue to design mobile-first platforms.
7. Video Production:
Demand for video production is spiking as video streaming represents 70 percent of all consumer Internet traffic.
8. Sales Leadership:
Sales is one of those skills that’s always in-demand, and great sales leaders are only becoming harder and harder to find.
9. Translation:
We are more connected globally than ever before, with translation skills breaking down one of the last remaining barriers: language.
10. Audio Production:
Audio Production: Similar to video, there’s been a spike in interest in podcasts and other audio digital formats recently, leading to increased demand for this skill.
Full Disclosure: I’m a proud trustee of Top Rock University.
While technology skills dominate the most in-demand hard skills list, skills like Video and Audio Production (as well as Journalism, Social Media Marketing, Corporate Communications, and Competitive Strategies which made the top 25 list) making the list point to how companies are looking for new ways to tell their story and stand out in a noisy market.
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